As a kid I'm sure I used to annoy the heck out of my parents and teachers by continually asking why'? I was always deeply inquisitive, and would never take no for an answer. I HAD to have a reason for things. Studies have shown that giving a reason makes a huge difference in all kinds of situations. You may have heard of the famous photocopier study by a Harvard psychologist. Forgive me if I mess up the exact details, but the gist of it goes like this the study was setup so that a person who was waiting to use a photocopier went to the front of the line and said May I use the copy machine? About 60 of the time they were allowed to do so. However, when the same person approached and said, Can I use the photocopier because I'm in a rush they were allowed to do so 95 of the time. The other individuals standing in line apparently had no problem with the request because a reason was given. The really interesting thing about the study came about when the person tried the same test a third time. This time,76725,www.nikedunkprix.com, instead of giving a reason that made sense, they simply said, Can I use the photocopier because I need to make some copies? In other words, no real reason of any substance was given,nike Air force, BUT the word because' was included in the sentence. Guess what? The result was the same. The person using the copier still happily gave up their place - simply because it sounded like a reason' had been given. A fascinating study in human behavior I'm sure you'll agree. What's the implication for our eBay business? Simply,3863, you MUST give a reason for every item you sell. Why? Because it makes a huge difference in the mind of the prospective buyer. In creating listing descriptions we naturally tend to hype' the item and make it sound very desirable. That's fine,Supra Chaussure, but one of the results of doing that is that there's a psychology that goes on in the buyers mind they say to themselves why is this person selling this item if it's so good?' Valid question isn't it? Can you see why it's so important to give a reason why? And as you've seen, it doesn't really matter what the reason is, as long as it's believable. I'm not suggesting that you lie, but simply that you choose your reason carefully. You MUST use Reason Why' in your eBay Listings As an example, I recently sold a camera on eBay for a friend of mine. The truth was that he wanted to upgrade to a newer model when that came out, but rather than alerting buyers to the fact that this model was soon to be superseded,3856, he told buyers that he was selling the camera because he hadn't had time to use it, which was also true. I'm confident in saying that that latter reason why' was much better received. Is all this somewhat manipulative? Yes, it is. Selling is manipulative. It's all about persuading people to take an action you want them to take rather than leaving things to chance or letting others have more influence over your prospective customers. As long as you're being honest and up front you have nothing to worry about. What we're doing is mastering the art of using words that sell. In this example, the word because' makes a tremendous difference. Fortunately we don't have to go through the trial and error of guesswork, or invest thousands in controlled studies that's already been done for us. All we have to do is apply the results.
EXCLUSIVE: The smash hit stage musical Wicked is taking its first formative steps toward the movie screen. I'm told the musical's producer Marc Platt, book writer Winnie Holzman,new balance 410, and songwriter Stephen Schwartz have begun meeting with filmmakers. Insiders confirm that JJ Abrams, James Mangold, Ryan Murphy, and Rob Marshall are among the directors who've met or otherwise thrown their hat in the ring. More meetings will take place when the musical's authors come to town in the fall. The film will be made at Universal, which produced the stage musical with Platt. After the billion dollar gross of Alice In Wonderland, studios are combing their fairy tale books for classics. It's crowded on the Oz front Disney attached Sam Raimi to The Great and Powerful Oz, and Warner Bros has more than one film in development. But the 2 billion in global stage grosses for Wicked put it in league with Mamma Mia,77059!, the long-running stage musical whose movie transfer grossed over 600 million worldwide for Universal. Wicked, a Wizard of Oz prequel, is based on the Gregory Maguire novel Wicked: The Life and Times of the Wicked Witch of the West and focuses on the early relationship between Glinda the Good and Elphaba, a green-skinned beauty before she ended up flying on a broomstick. Wicked began as a movie development project with Platt and Universal, before they changed course and took it to the stage first. It was an immediate sensation, quickly recouping its 14 million capitalization in 2004 and becoming one of the biggest grossing tuners of all time, with the Broadway show and eight touring companies. The Broadway musical routinely tops the weekly gross charts 1.4 million per week is average, but the musical has broken the 2 million mark more than once. The musical shows no signs of winding down, the reason its architects haven't been in a rush to mount a movie until now. As for the directors on the list, Abrams is an intriguing choice despite never having done a musical (he's composed themes for several of his series' creations). Knight and Day director Mangold is also a musical newcomer, though he directed the Johnny Cash biopic Walk the Line. Murphy has put himself on the musical map with Glee, on which he's not only exec producer but executive music producer. Marshall has the lengthiest musical resume having directed and choreographed Annie and the Oscar-winning Chicago. But he is coming off the misfire Nine, a film that had Platt among its producers. The movie can't come soon enough for Universal, which has several musicals in the works. The studio is trying to mount a Mamma Mia! sequel,Nike Dunk, is eye-ing a new version of Billy Elliot based on the successful stage musical (Universal is one of its producers). The studio is also working on a movie transfer of Lin-Manuel Miranda's In the Heights,76532, recently hiring Kenny Ortega aboard as director and choreographer. Ortega directed the High School Musical trilogy and the Michael Jackson docu This Is It.